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Ouidad is the original curl expert

with one iconic idea:

LET CURLS

BE CURLS

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One revolutionary ingredient.

A lifetime of your best hair humanly possible.

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O&M MADE FOR YOU. MADE WITH LOVE

We’re a band of rule-breakers and pioneers, committed to making the world safer and more beautiful

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Precious professional beauty recipes for the face and body, from 98.5% to 100% of natural origin and NATRUE certified.

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Clean chemistry, radical transparency and a commitment to the environment are our promises to you. This means no parabens, silicones, sulfates, synthetic fragrances or questionable ingredients. It’s your health. It’s our planet.

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Bio Ionic introduced ions to beauty, and now we’ve created a whole new way to experience heat: Bio Ionic Moisturizing Heat™ Technology locks in your hair’s moisture and conditions strands while you style.